White rabbit

It’s our birthday and you’re invited!

Posted on 01/07/2015

We can hardly believe it ourselves but its almost a year since we first opened our doors at 66 Mill Lane so we are having a little party to celebrate!

Our very special guest Alison Russell, one of the last remaining silhouette artist’s in England will be joining us on the day from 1-3pm, and will be making traditional hand cut silhouettes of our party guests.

We have lots of lovely wonderland themed treats for you, including 10% off available only in store on the day. So come follow us down the rabbit hole, have a glass of prosecco, browse our incredible collection of vintage jewels, and get your silhouette cut.

You can find more information here.

Please feel free to invite your friends and share the event!

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The Monroe Collection

The Monroe Collection

Posted on 10/06/2015

Introducing The Monroe Collection

A stunning range of original vintage pieces that capture the glamour of the famous lady herself and her love of all that glitters.

The collection is inspired by our love of an enduring icon and to celebrate the Marilyn Monroe season taking place at the BFI throughout June.

Clockwise from the left: Eisenberg Chandelier Earrings, Kramer Swag Necklace, French 1950′s Drop Earrings.

Second row: Trifari Red Carpet Bracelet, Ciro Floral Spray Brooch, Eisenberg Headlight Earrings. 

This season the BFI plays tributes to Hollywood’s most enduring sex symbol – Marilyn Monroe and argues beneath the blonde stereotype beloved of the movie studios, Monroe was an actress of substance.  Alongside the dazzling classics such as Gentlemen Prefer Blondes and Some Like It Hot don’t miss this rare opportunity to see Monroe’s  powerful performances in films like Let’s Make Love and The Misfits on the big screen.  Penned by her then husband Arthur Miller ,The Misfits is a powerful emotional drama that finally gave Monroe the role she had been waiting for.

Our friends at the BFI have also given us a very special 2 for 1 ticket offer just for Passionate About Vintage customers. Enter Monroe241 when you order your tickets online or over the phone on 0207928 3232 and buy 2 tickets for the price of 1 to see you favourite Marilyn Monroe movie! You can find out more about the Monroe season here.

View the entire Monroe collection here.

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The National Vintage Awards

Posted on 04/05/2015

Exciting News Vintage Lovers!  Passionate About Vintage is up for UK Vintage Shop of the Year in this year’s National Vintage Awards.

 Taking place in Cheltenham on Wednesday 15th July, the national awards ceremony was launched three years ago to celebrate, showcase and reward the independent businesses who are inspired by the past and responsible for growing the vintage industry in the UK.

Naturally we are absolutely thrilled to be nominated and would love it if all our wonderful customers and fans in West Hampstead, London and beyond could vote for us!

Voting has started and takes place online at www.thenationalvintageawards.co.uk throughout May.

To vote for Passionate About Vintage click here!


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Natalie at her desk

The Vintage Year In Review

Posted on 08/01/2015

It’s been a big year for Passionate About Vintage.

We opened our first shop in beautiful West Hampstead and were made to feel exceptionally welcome by the lovely residents and local businesses alike.

Our shop launch was featured on top UK wedding blog, Love My Dress.

We were written up in The Ham & High, The Telegraph, Retail Jeweller, The Vintage Guide to London, The Fabulous Times and Vintage Frills Blog.

Passionate About Vintage jewellery was featured in Amazon best selling book “Style Me Vintage Accessories” written by vintage fashion experts Naomi Thompson and Liz Tregenza, published by Pavilion, photographs by Brent Darby.

Mathew Hancock Minister for Business & Enterprise came to the shop and we discussed what it means to run Passionate About Vintage and talked about the Small Business Saturday campaign.

Mathew Hancock visits Passionate About Vintage

It was our first Christmas in the shop and our Christmas Shopping event on Dec 6th to celebrate Small Business Saturday was recommended by Time Out as one of the best places to shop on the day. Thousands of businesses around the UK took part and 16.5 million people shopped in small independent businesses on the day!

Passionate About Vintage also became a member of the Antiques Young Guns and showcased a selection of pieces at Grey Antiques in Bond Street.

I visited No.10 Downing street to represent Passionate About Vintage as one of the “Small Business 100″.

I wrote an article on vintage celluloid jewellery, a huge passion of mine, for the first print issue of the brilliant InRetrospect magazine, you can order your copy here.

Passionate About Vintage was featured in the West Hampstead Christmas Gift Guide and written up in the fantastic hyperlocal blog WestHampstead Life.

We would like to say thank you for a fantastic 2014.

We have lots of wonderful things planned for 2015 and we especially can’t wait to celebrate the 1 year anniversary of our shop opening with you all later this year, so stay tuned for more details on that and all our other plans!

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We’re having a Party and you’re all invited!

Posted on 12/11/2014




Passionate About Vintage Christmas Shopping Party

Kick off the Christmas season in style with mince pies, mulled wine and gorgeous vintage jewels at Passionate About Vintage’s Christmas shopping party!

 To celebrate Passionate About Vintage’s first Christmas in our new home we would like to invite you to join us on Saturday 6th December 2014, from 1-6pm at our West Hampstead boutique.

We are also delighted to announce that Passionate About Vintage has been selected as one of Small Business Saturday’s ‘Small Business 100’, a great initiative to support local businesses around the UK. In celebration of Small Business Saturday, which takes place on 6th December, we will be offering a 10% discount in store and only at our very special Christmas party.

 We hope you can join us!

Passionate About Vintage Christmas Shopping Party

1-6pm on Saturday 6th December

66 Mill Lane

West Hampstead



Keep an eye on our social media and we will keep you up to date with our special plans!

Thank you for supporting us and other small businesses.

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Join Us – Style Me Vintage Accessories Book Signing!

Posted on 07/10/2014


Chances are if you’re a vintage lover then you have heard of the very successful Style Me Vintage books, the latest edition to the series is ”Style Me Vintage: Accessories: A Guide to Collectable Hats, Gloves, Bags, Shoes, Costume Jewellery & More”, naturally this is the book we are most exited about! If like us over at Passionate About Vintage HQ you love your original vintage jewellery and handbags then this is the book for you! Like the other Style Me Vintage books, this is filled with beautiful images and tonnes of useful information on collecting and caring for your vintage accessories, as well as some great suggestions of where you can buy more great pieces to add to your collection. Passionate About Vintage were absolutely delighted to lend some pieces from our collection for the book and were so excited to see them beautifully styled in print! The book itself was written by the very talented writer and stylist Naomi Thompson of Vintage Secret and the very lovely vintage fashion historian Liz Tregenza, both have an incredible knowledge and understanding of vintage.

We are absolutely thrilled to announce that Naomi & Liz will be signing copies of their book at Passionate About Vintage in West Hampstead on October the 18th. You can come and buy a copy of the book, at the special discounted price of £13, meet the girls and get your book autographed. Its also a great opportunity to ask them all your vintage related questions!

If this sounds like the book for you then why don’t you come down to Passionate About Vintage on October 18th, we would love to see you there!

Style Me Vintage: Accessories: A Guide to Collectable Hats, Gloves, Bags, Shoes, Costume Jewellery & More

Book signing @ Passionate About Vintage

66 Mill Lane



For more information you can call 0207 431 9723 or email natalie@passionateaboutvintage.co.uk

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Join us for Small Business Saturday 2014

Posted on 09/09/2014

Passionate About Vintage are delighted to be taking part in Small Business Saturday this year. This initiative is very close to our hearts and is designed to help promote and support small independent businesses across the UK, whether you are online, a family business or a local shop. This is something we feel very passionate about. On our street Mill Lane and in West hampstead itself we are lucky enough to be surrounded by other small businesses like ourselves and we love our local independent restaurants, green grocer’s, florists and book shops but without our support they would not exist, to keep our high streets alive, unique and independent we need your help!

We were honoured to be chosen as part of this years Small Biz 100, a group of 100 small business selected from all over the UK who will be profiled, one per day in the 100 days leading up to this years Small Business Saturday, on December 6th. You can find out more about the campaign and and this years Small Biz 100 here.

Keep an eye on our social media and we will keep you up to date with our special plans to celebrate on the day itself, and how you can get involved!

Thank you for supporting us and other small businesses.

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It’s official, we are now OPEN!

Posted on 15/07/2014


We Did it! We are now officially open! You can visit us Tuesday-Saturday at:

66 Mill Lane

West Hampstead



We are now also offering 1 hour bespoke bridal appointments for brides to come and visit us, you the shop to yourself to try on as many pieces as you like. We can discuss your accessories ideas and help find you something fantastic for your big day. This service is by appoinment only, so to book please call 0207 431 9723 or email natalie@passionateaboutvintage.co.uk

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We’re having a garden party!

Posted on 26/06/2014

To celebrate the opening of our Passionate About Vintage London boutique we are having a Garden Party  and you’re invited! Come in your favourite floral prints and join us for a glass of  elderflower Prosecco and some sweet treats, browse the array of treasures Passionate About Vintage has to offer. Don’t forget there will be prizes for the best floral outfit and runner up!

To keep up to date with the latest party news join the Facebook event!

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Natalie Pin up

Dreams do come true!

Posted on 10/06/2014

This week we announced our big news, my dream of one day having my own beautiful little boutique has finally come true.

Here’s a little taster of what’s to come, our new home will be at 66 Mill Lane, London, NW6 1NJ.

Here you will be able to browse our extensive collection of vintage treasures to your hearts content.

Keep your eyes peeled for news of our grand opening, promotions, bespoke bridal appointments and special offers.

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