The China Issue

Passionate About Vintage in Italian Vogue

Posted on 20/06/2015

The June edition of Italian Vogue has just hit the shops, and we were more than a little thrilled to see stunning Chinese supermodel Fei Fei Sun wearing Passionate About Vintage for the cover story.  These are some of my favourite images from the shoot.

 I love Katy England’s styling in these images. The combination of the Victorian lace up boots, full leather skirt, the long leather gloves pushed down, the length of the leg exposed and the jewellery layered over the dress. To me the looks are strong, sexy, feminine and powerful.
You can watch a behind the scenes video of the photoshoot here! The China Issue

Vogue Italia used a selection of Passionate About Vintage jewellery for the shoot, including our Vintage Peach Vendome Necklace and Earrings Set, which Fei Fei is wearing in this last image.


Publication: Vogue Italia June 2015
Model: Fei Fei Sun
Photographer: Mert Alas & Marcus Piggott
Fashion Editor: Katy England
Hair: Malcolm Edwards
Make-up: Yadim

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The Monroe Collection

The Monroe Collection

Posted on 10/06/2015

Introducing The Monroe Collection

A stunning range of original vintage pieces that capture the glamour of the famous lady herself and her love of all that glitters.

The collection is inspired by our love of an enduring icon and to celebrate the Marilyn Monroe season taking place at the BFI throughout June.

Clockwise from the left: Eisenberg Chandelier Earrings, Kramer Swag Necklace, French 1950′s Drop Earrings.

Second row: Trifari Red Carpet Bracelet, Ciro Floral Spray Brooch, Eisenberg Headlight Earrings. 

This season the BFI plays tributes to Hollywood’s most enduring sex symbol – Marilyn Monroe and argues beneath the blonde stereotype beloved of the movie studios, Monroe was an actress of substance.  Alongside the dazzling classics such as Gentlemen Prefer Blondes and Some Like It Hot don’t miss this rare opportunity to see Monroe’s  powerful performances in films like Let’s Make Love and The Misfits on the big screen.  Penned by her then husband Arthur Miller ,The Misfits is a powerful emotional drama that finally gave Monroe the role she had been waiting for.

Our friends at the BFI have also given us a very special 2 for 1 ticket offer just for Passionate About Vintage customers. Enter Monroe241 when you order your tickets online or over the phone on 0207928 3232 and buy 2 tickets for the price of 1 to see you favourite Marilyn Monroe movie! You can find out more about the Monroe season here.

View the entire Monroe collection here.

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The National Vintage Awards

Posted on 04/05/2015

Exciting News Vintage Lovers!  Passionate About Vintage is up for UK Vintage Shop of the Year in this year’s National Vintage Awards.

 Taking place in Cheltenham on Wednesday 15th July, the national awards ceremony was launched three years ago to celebrate, showcase and reward the independent businesses who are inspired by the past and responsible for growing the vintage industry in the UK.

Naturally we are absolutely thrilled to be nominated and would love it if all our wonderful customers and fans in West Hampstead, London and beyond could vote for us!

Voting has started and takes place online at throughout May.

To vote for Passionate About Vintage click here!


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Natalie at her desk

The Vintage Year In Review

Posted on 08/01/2015

It’s been a big year for Passionate About Vintage.

We opened our first shop in beautiful West Hampstead and were made to feel exceptionally welcome by the lovely residents and local businesses alike.

Our shop launch was featured on top UK wedding blog, Love My Dress.

We were written up in The Ham & High, The Telegraph, Retail Jeweller, The Vintage Guide to London, The Fabulous Times and Vintage Frills Blog.

Passionate About Vintage jewellery was featured in Amazon best selling book “Style Me Vintage Accessories” written by vintage fashion experts Naomi Thompson and Liz Tregenza, published by Pavilion, photographs by Brent Darby.

Mathew Hancock Minister for Business & Enterprise came to the shop and we discussed what it means to run Passionate About Vintage and talked about the Small Business Saturday campaign.

Mathew Hancock visits Passionate About Vintage

It was our first Christmas in the shop and our Christmas Shopping event on Dec 6th to celebrate Small Business Saturday was recommended by Time Out as one of the best places to shop on the day. Thousands of businesses around the UK took part and 16.5 million people shopped in small independent businesses on the day!

Passionate About Vintage also became a member of the Antiques Young Guns and showcased a selection of pieces at Grey Antiques in Bond Street.

I visited No.10 Downing street to represent Passionate About Vintage as one of the “Small Business 100″.

I wrote an article on vintage celluloid jewellery, a huge passion of mine, for the first print issue of the brilliant InRetrospect magazine, you can order your copy here.

Passionate About Vintage was featured in the West Hampstead Christmas Gift Guide and written up in the fantastic hyperlocal blog WestHampstead Life.

We would like to say thank you for a fantastic 2014.

We have lots of wonderful things planned for 2015 and we especially can’t wait to celebrate the 1 year anniversary of our shop opening with you all later this year, so stay tuned for more details on that and all our other plans!

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Passionate About Vintage in The Ham & High

Posted on 19/09/2014

Read the recent lovely feature on us in our local paper the Ham & High.

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Join us for Small Business Saturday 2014

Posted on 09/09/2014

Passionate About Vintage are delighted to be taking part in Small Business Saturday this year. This initiative is very close to our hearts and is designed to help promote and support small independent businesses across the UK, whether you are online, a family business or a local shop. This is something we feel very passionate about. On our street Mill Lane and in West hampstead itself we are lucky enough to be surrounded by other small businesses like ourselves and we love our local independent restaurants, green grocer’s, florists and book shops but without our support they would not exist, to keep our high streets alive, unique and independent we need your help!

We were honoured to be chosen as part of this years Small Biz 100, a group of 100 small business selected from all over the UK who will be profiled, one per day in the 100 days leading up to this years Small Business Saturday, on December 6th. You can find out more about the campaign and and this years Small Biz 100 here.

Keep an eye on our social media and we will keep you up to date with our special plans to celebrate on the day itself, and how you can get involved!

Thank you for supporting us and other small businesses.

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Passionate About Vintage in Retail Jeweller September issue

Posted on 21/08/2014

We have had some wonderful press recently at Passionate About Vintage.

Here’s a lovely article about our new london boutique written by Jude Brosnan over at Retail Jeweller.

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We’re having a garden party!

Posted on 26/06/2014

To celebrate the opening of our Passionate About Vintage London boutique we are having a Garden Party  and you’re invited! Come in your favourite floral prints and join us for a glass of  elderflower Prosecco and some sweet treats, browse the array of treasures Passionate About Vintage has to offer. Don’t forget there will be prizes for the best floral outfit and runner up!

To keep up to date with the latest party news join the Facebook event!

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Natalie Pin up

Kristina Rihanoff wears Passionate About Vintage in Prima Magazine

Posted on 01/02/2014


Strictly Come Dancing star Kristina Rihanoff looks fantastic wearing Passionate About Vintage in the January issue of Prima magazine!

Kristina wears a selection of Passionate About Vintage jewellery including original 1950′s rhinestone jewellery and our Count Alexander Red Carpet Necklace.

Photograph courtesy of Prima magazine

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Natalie Pin up

Editor Loves… PassionateAboutVintage

Posted on 07/05/2013

We’re delighted that Lauren, Editor for County Weddings Magazines has chosen our Vintage Trifari Art Deco style Earrings as her editor loves pick of the week!

These vintage Rhodium plated Art Deco inspired clip on earrings from Trifari’s  ”Lighting” Collection, were made in the late 1950′s. They measure 7.5 x 1.5cm, the perfect thing to complete a 1920′s look.

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